Purdue | Simplilearn
Purdue University in collaboration with Simplilearn offers premium online certification programs designed for professionals looking to upskill in high-demand domains like data science, AI, and digital transformation. The platform targets career-driven learners seeking credible, industry-recognized education backed by a globally respected university.
Sector
EdTech
Services
UX Strategy, Landing Page Design, Conversion Optimization, UI Design
Target Audience
Working professionals, upskillers, career switchers, global learners
Technology
Figma
Duration
2 Months
CHALLENGE
The existing landing pages were not effectively converting traffic into qualified leads. Despite high traffic volumes, the user journey lacked clarity, with scattered content, weak hierarchy, and unclear value communication—leading to high drop-offs.
The challenge was to simplify the experience, improve content structure, and create a strong, conversion-focused narrative that aligns with user intent.
SOLUTION
We restructured the entire landing experience with a conversion-first approach—refining content hierarchy, strengthening value propositions, and guiding users through a clear, intentional flow. The design balanced credibility (Purdue branding) with performance-driven UX to build trust and drive action.
As a result:
Traffic-to-lead conversion increased by 25%
Bounce rate significantly reduced from ~80%, improving user engagement and retention
The final design delivered a cleaner, more intuitive experience that not only elevated the brand perception but also directly impacted business outcomes.
OUR PROJECTS
REAL WORDS
Results our clients
have about every time
FAQs
How can your agency help my business?
One Labs blends structured design with purposeful clarity, moving beyond surface visuals to create refined systems that shape brands with long-term impact.
What is your pricing structure?
Each project is evaluated based on factors such as scope, complexity, timeline, and the level of research and design involved. This ensures you receive a solution that aligns with both your business goals and budget.
How long does it take to build a website?
The timeline for building a website depends on the scope, complexity, and specific requirements of the project.
What services does your agency offers?
Our core services include UX/UI design, product strategy, website and app design, branding, and design systems, framer development.